10 colour roles
Every colour has a defined purpose. Use the buttons on the right to copy it in any format.
primary#196d9brgb(25, 109, 155)hsl(201.2, 72.2%, 35.3%)primaryHover#0e435frgb(14, 67, 95)hsl(200.7, 74.3%, 21.4%)primaryActive#051d2argb(5, 29, 42)hsl(201.1, 78.7%, 9.2%)textMain#232729rgb(35, 39, 41)hsl(200, 7.9%, 14.9%)textSub#6a767crgb(106, 118, 124)hsl(200, 7.8%, 45.1%)bg#f9fafargb(249, 250, 250)hsl(180, 9.1%, 97.8%)surface#f4f5f6rgb(244, 245, 246)hsl(210, 10%, 96.1%)border#e3e6e8rgb(227, 230, 232)hsl(204, 9.8%, 90%)link#0b405crgb(11, 64, 92)hsl(200.7, 78.6%, 20.2%)accent#f22c4argb(242, 44, 74)hsl(350.9, 88.4%, 56.1%)How to use it
Written by hand for the hue family and lightness of this palette, not assembled from a template.
This palette's lead colour is deep and carries weight — suited to dark themes, or interfaces that need to feel professional and steady.
What it looks like in a real interface
The same palette rendered across all three platforms — the fastest way to judge whether it works.
Build your product with this palette
Navigation, buttons, cards and text hierarchy — previewed in one go.
Primary actionLearn moreAccessibility contrast check
Calculated to WCAG 2.1. AA is the accessibility baseline, AAA the enhanced level.
| Foreground / background | Ratio | Body text | Large text |
|---|---|---|---|
| Body text / page background | 14.41:1 | AAA | AAA |
| Body text / card background | 13.8:1 | AAA | AAA |
| Brand colour / page background | 5.42:1 | AAA | AAA |
Export to your project
Four formats, ready to paste. Or fetch them by URL from your tooling or AI agent.
CSS variables
:root {
--color-primary: #196d9b; /* Primary */
--color-primaryHover: #0e435f; /* Primary hover */
--color-primaryActive: #051d2a; /* Primary active */
--color-textMain: #232729; /* Text main */
--color-textSub: #6a767c; /* Text sub */
--color-bg: #f9fafa; /* Background */
--color-surface: #f4f5f6; /* Surface */
--color-border: #e3e6e8; /* Border */
--color-link: #0b405c; /* Link */
--color-accent: #f22c4a; /* Accent */
}SCSS variables
$color-primary: #196d9b; // Primary
$color-primaryHover: #0e435f; // Primary hover
$color-primaryActive: #051d2a; // Primary active
$color-textMain: #232729; // Text main
$color-textSub: #6a767c; // Text sub
$color-bg: #f9fafa; // Background
$color-surface: #f4f5f6; // Surface
$color-border: #e3e6e8; // Border
$color-link: #0b405c; // Link
$color-accent: #f22c4a; // AccentTailwind config
// tailwind.config.js: Wild Goose
module.exports = {
theme: {
extend: {
colors: {
'primary': '#196d9b',
'primaryHover': '#0e435f',
'primaryActive': '#051d2a',
'textMain': '#232729',
'textSub': '#6a767c',
'bg': '#f9fafa',
'surface': '#f4f5f6',
'border': '#e3e6e8',
'link': '#0b405c',
'accent': '#f22c4a',
},
},
},
};Machine-readable JSON
{
"name": "Wild Goose",
"platform": "web",
"tags": [
"Low saturation",
"Blue"
],
"advice": {
"family": "Blue",
"depth": "This palette's lead colour is deep and carries weight — suited to dark themes, or interfaces that need to feel professional and steady.",
"muted": null,
"suit": "A natural base for dark themes, carrying calm and order.",
"avoid": "It is so common that it can feel anonymous; support colours and typography have to do the differentiating.",
"pair": "Deeper blue for depth and white for openness are the two hardest combinations to get wrong."
},
"roles": {
"primary": "#196d9b",
"primaryHover": "#0e435f",
"primaryActive": "#051d2a",
"textMain": "#232729",
"textSub": "#6a767c",
"bg": "#f9fafa",
"surface": "#f4f5f6",
"border": "#e3e6e8",
"link": "#0b405c",
"accent": "#f22c4a"
},
"contrast": {
"textOnBg": {
"ratio": 14.41,
"level": "AAA"
},
"primaryOnBg": {
"ratio": 5.42,
"level": "AAA"
},
"textOnSurface": {
"ratio": 13.8,
"level": "AAA"
}
}
}